Genre Theories

Performance: Muse - Starlight 


This  is a music video of Starlight by Muse, and clearly displays visuals of a performance based music  video, as the clip consists mostly of the band performing. 

Firth's Theory
This applies to one of Firth's theories being performance as the the majority of the video focuses on the band playing, such as a series of close ups of the singer cutting to the other band members qhich conveys a sense of in-concert expierence.

Sven E Carlsson
This could also apply to one of Sven E Carlssons theory, commercial exhibitionist which in certain performance type videos the performer will be made into a selling item. in other words this music video was produced to promote and sell the band, and shows to the audience (fans) what the tour experience would be like.

Narrative: Train - Drive By


This is Drive By by Train, the style of the video shows that it is a Narrative based music video, this is shown by the story of the video, about a guy who is chasing after a girl who supposedly looks like his ex.

Firth's Theory
The narrative in this music video is a typical love story of a guy chasing after a girl, as for Firth's theory is that love stories are the most popular, this is true as many narrative based videos are about love.

Sven E Carlsson 
This video applies to Sven's theory of Narrative, which is that it contains a story that is easily followed up and may not include lip synchronisation (In this case it does), also  it is a slient movie with a musical background.


Conceptual: Gary Jules - Mad World


This clip performed by Gary Jules is a Conceptual clip, due to the fact that the majority of the video consists of children forming together to create images from an aerial perspective.

Firth's Theory
In this video the Artist is rarely shown now and then on top of a school building where we see from his perspective looking down at children who are making animated figures on a sidewalk. The song and the images create a sort of mood whilst match some of the lyrics and some that can have other meanings.

Sven E Carlsson
Carlsson would describe this clip as an Art clip essentially conceptual, its very hard to tell if the artist is lip-syncing in this as the quality of the video isn't clear enough for you to see if he miming the lyrics. As for the clip itself it contains no perceptible visual narrative as it isn't clear at first what the video is about.

Here are some of the things that weren't mentioned:
Televised Bard 
This is when the video is a singing storyteller which focuses on the visaul narrative that matches or shows the meaning behind the lyrics.

Electronic Shaman
This is when an artist is never seen performing in their video and it mainly consist of the vocals/music of the artist.