1. The locations for the genre pop have many variations and can be random sometimes. A common location is an indoor set which has been designed specifically with props, although they also use outdoor attractions and is usually filmed in the daytime.
2. The camera will be focused on the main artist often as that is the main selling point of the video, especially if he/she is a solo artist because it helps advertise/promote the artist to the audience so that they may recognise them more.
3. Another convention that occurs more often when the artist is a female, there tends to be voyeurism (shots of the aritsts body) giving the artist a sex appeal towards the audience in order to keep them focused on watching the video.
4. Typically there will be dancing in most pop music videos, the main artist will be in the lead followed by extras and they tend to match the rhythm of the music as well as the pace and shots of the whole video itself.
5. As for the costume the clothing will be flashy in order to be eye catchy to the audience, and there are a variety of what they can wear compared to other genres of music.
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